A Midlothian teenager’s school project is already on shelves across the state. Madelyn Dodd is tasked with submitting an idea to a company, which will help a company improve its product line.
She puts a taste of summer ice cream, strawberry lemonade, into Blue Bell. And they bite!
The middle schooler received a letter from CEO Ricky Dickson himself, thanking him for the idea.
In the letter, Dickson wrote that he would “pass [her] suggestion with [their] Research & Development team for their consideration. “
That was in April. Then late last month, his dream taste hit the shelves. Exactly in the summer!
If you’re wondering how it tastes, one word is on your mind, summer.
The blue bell says the flavor is a combination of strawberry ice cream tossed with lemonade sherbert, and sprinkled with lemon flavored flakes.